VAS Data 2014
- Total Russian VAS market in 2014 reached RUR 300.6 bln (+12% Y-o-Y) or USD 7.8 bln
- 2014 VAS share in mobile revenues increased to 33.8% compared to 30.7% in2013
- Messaging revenue decreased by 4% to RUR 53.2 bln
- Content revenue dropped by 20% to RUR 48.9 bln
- Revenue from data services reached RUR 176.7 bln (+31% Y-o-Y)
- Revenue from Other VAS also increased by 31%, mainly due to the growth of M-Commerce services.
2Q2014 Mobile VAS Data estimates in Russia